Articles
Writing for SEO
SEO and page content follows logic. It makes sense that people need to see the words they use in their searches when they visit your site, to know they are in the right place. So too do search engines.....
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SEO vs PPC
As it stands, a full 72% of web users click on organic search results (SEO), with the remainder clicking on PPC ads such as Google adwords. With these percentages in mind, you'd obviously want your website doing well in organic searches.....
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The case of the missing breadcrumbs
The idea of breacrumb navigation is that, if you get lost, it will show you the way back home - just like in Hansel and Gretel. The presence of breadcrumbs also helps create a physical sense of things in an an environment where physicality does not exist.....
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Flash animation - good or bad?
...Sure, no problem. Done properly, Flash can have a great visual impact on your audience. However, if your priority is achieving a good page rank in search engines (as is the case with most businesses), it is probably best to leave it for now.....
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Why are web standards important?
...In any event, websites that validate as standards compliant now stand themselves in much better stead than those that do not. By comparison, standards compliant websites.....
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